Social media tools like Facebook and Twitter have made it much easier for teachers and administrators to share classroom activities and projects with parents, but has it led to increased family engagement at your school or district?  Or has it merely replaced the printed newsletter that used to be sent out each month?

Rather than pursuing the latest digital avenue for reaching out to parents and stakeholders, I would suggest employing an “old school” approach: the handwritten note.  When is the last time you received a handwritten note from someone? Most people will be exchanging Christmas cards this month and the majority of the cards have evolved into pictures of the sender with only a signature at best.

Our world is filled with endless emails, posts, tweets, and snaps vying for our attention.  Consider the impact that a handwritten note from a teacher or administrator could have, especially if you include an invitation like, “I’d love to talk to you more in person about (Susie’s) progress.” I’m betting that at the next ball game, concert, or drop-off/pick-up line, that parent will be more likely to engage you in a deeper level about their child.

I encourage you to give it a try and see what kind of impact it can make.

Sincerely,

Dan Cox
Chief Administrator