Posted on 11/16/2010 at 03:43 PM by Global Reach
Northwest AEA Fine Arts Blog
Volume 2 Number 4
Marlin Jeffers, Educational Consultant
Music Web Site of the Month:
American for the Arts: www.artsusa.org
Americans for the Arts has been engaged in a strategic planning process to reflect upon the impact the organization has had over time and in the future. This process enabled us to capture the thoughts of over 6,000 stakeholders through surveys, focus groups, and dialogue. We were preparing to release the results of this extensive examination of the arts environment, our field, and our own organization when the current economic crisis shook the nation and the world. The combination of our planning outcomes and fiscal realities resulted in a call for a renewed focus on core audiences and the vital programs that serve them.
As a result of the new strategic plan, the Board of Directors of Americans for the Arts has approved a new Vision, Mission, & Goals for the organization. They are:
The vision of Americans for the Arts is that the arts are recognized as integral to the lives of all people and essential to the health and vitality of communities and the nation.
The mission of Americans for the Arts is to serve, advance, and lead the network of organizations and individuals who cultivate, promote, sustain, and support the arts in America.
GOAL ONE: Strengthening An Informed Leadership
Lead and serve individuals and organizations to help build environments in which the arts and arts education thrive and contribute to more vibrant and creative communities.
GOAL TWO: Increasing Resources and Meaningful Policies for the Arts
Generate meaningful public and private sector policies and more leaders and resources for the arts and arts education.
GOAL THREE: Advancing the Value Proposition for the Arts
Build individual awareness and appreciation of the value of the arts and arts education.
GOAL FOUR: Ensuring Organizational Sustainability
Ensure the operational stability of the organization and its ability to creatively respond to opportunities and challenges.
The following includes the organization’s new strategic plan for 2009–2011 and related resources that informed our planning process: